Key to all retail traffic analytics is linking a unique ID (MAC address) to an actual customer. The easiest proven route is to offer limited free wifi in-store, and simply request a mobile number & email address. HipWIFI collects customer data from wifi and links to customer traffic database, and rapidly allows loyalty programs to gain traction
RM stands for Research and Media which are the 2 key elements of the wifi UX platform HipZone has developed and managed for existing customers for the past 7 years. Ask loyal customers 2 questions, gain insights, and promote specials.
HipRM works with your existing WiFi in conjunction with your existing provider
‘Google’ Analytics + for traditional retail outlets
- Measure the ROI of offline marketing
In addition to our HipJAM standard analytics report set, clients can request bespoke reports to meet their specific insights needs.
Let us know what you want to know about your business and we’ll build the report….if it does not already exist.
Founded in 2007 in the shadow of Table Mountain, Cape Town by Roy Ingle and Dino Cooper.
Clients include Vida e Caffe, Kauai, African Pride and Protea Hotels
Partners include Meraki, Ubiquiti, Viadex Ltd UK, Made
Roy is our infectiously happy leader. As the founder of HipZone, Roy has 20 years experience in the digital/online world, including start-up’s Orion Telecom and Europe*Star - an 8 year stint as an Alcatel Regional Director of African Satellite start-up. He believes relationships are everything..
Every organisation needs a calm head in an IT world going crazy with innovation, and Daniel’s 30 years of experience in specialised infrastructure deployment, large multi-territory wifi, and Prince 2 Project Management qualification, is exactly this. As previous Infrastructure Director for SITA based in Geneva, Daniel was responsible for a world-wide network spanning 200 countries.
Colleen Sutherland (B.Bus Sci Honours), aka Twiga, is our resident brainiac. Boasting 25 years in the research and analytics game, covering both qualitative and quantitative arenas. Colleen was previously a Director at Research Surveys (now TNS)
Magnificent fast fingered PHP and Ruby developer, keeps our designers in check and our servers on the go
Dino has 25 years experience in ICT, including a successful 'startup sale’ (sold DBAM Systems to Sonic Wall). Current roles include Founder and Director of HipZone as well as Global MD and CEO of Vaidex Ltd a UK based IT Solutions reseller in the UK, with offices in Gibraltar, Singapore, Cape Town and Dubai.
Cherif is a UK Chartered Accountant who qualified with KPMG London and has more than 20 years experience. His senior Financial roles have included 7 years in South Africa in Venture Capital dealing with HNWIs and Empowerment groups, and Head of Commercial Finance and Treasury for Vodafone Ghana.
Stewart has over 20 years Retail Marketing experience in SA and internationally, the last 10 years have been at Director level, much of it with Unilever and leading FMCG players. His area of speciality is Consumer activation through customer partnerships and loyalty mechanics. His focus and expertise give us the inside track on turning our tools into higher returns for retailers and the brand that use them.